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Using data to convert casual players (visitors) to members

Casual Participant Data Member

The iSquash Pay2Play system enables clubs to better utilise their facilities and generate additional income by offering an integrated online court booking / access / payment feature to both club members and casual participants (visitors). The system utilises an online booking portal via iSquash to allow users to access club facilities at times specified by clubs.

Through Pay2Play members of the public can view court availability, book a space and make payment through this system. This process collects each participant’s information that your club can use to identify who they are, establish their playing habits over time and then offer them tailored membership packages to suit their needs.

How you can do this:

  • Download the bookings report from iSquash.
  • Take note of who is making bookings and look at how often, on what day(s) and at what time(s).
  • Look at what membership options your club has and decide if you want to create a new category for these people. For example: you might consider providing an off-peak membership option (which is cheaper than a standard membership) for those who book the courts between 10am and 3pm on weekdays. This will also help free up your court demand during busy times and will keep your members happy.
  • Personally contact each participant with the special membership offer and discuss how you can support their squash needs more.

For more information about engaging casual participants click here.

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